Why is Airwire offering free OTT with broadband?

           Why is Airwire offering free OTT with broadband?

1. Boosting Customer Value & Retention

Bundles give consumers more bang for their buck—broadband and premium content in one package. This cost-effective convenience makes it harder for users to switch providers and boosts loyalty 

 2. Standing Out in a Competitive Market

With heavyweights like Airtel and Jio offering similar combos, Airwire’s OTT inclusion helps it compete effectively in the Bangalore FTTH/FTTB space  Airwire clearly advertises “Get 16+ Free OTT” alongside its high-speed plans

 3. Structured Incentive Strategy

Airwire typically grants OTT access to higher-tier or longer-duration plans—such as Premium Plus and above, or multi-month subscriptions—making users more likely to opt for those plans . It’s smart structuring: you pay a bit more, but you feel like you're gaining more.

 4. Increasing Service Stickiness

By integrating OTT services, providers encourage subscribers to use their app ecosystem regularly—for billing, support, and watching content. This improved engagement reduces churn.

 5. Market Expectations & Consumer Behavior

Indian consumers favor all-in-one packages—combining broadband, TV, and OTT reduces subscription fatigue, making bundled deals more appealing .

 How It Works for You

  • Eligibility depends on plan: OTT typically appears with 200 Mbps+ or 3-month+ subscriptions.

  • Access method: You’ll likely receive OTT access credentials via SMS or through the Airwire app/portal.

  • OTT selection: Airwire usually gives access to multiple platforms (“16+ Free OTT”)—likely including popular Indian OTT services.

 Bottom Line

Airwire’s inclusion of free OTT is a win-win:

  • For consumers: Extra content without separate fees or multiple subscriptions.

  • For Airwire: A competitive edge that drives sign-ups, upgrades, and loyalty.

Suggested next steps

  1. Check your plan’s tier and duration in the Airwire app or website www.airwirebb.com—look for an OTT tag.

  2. After subscribing, peek into the app/portal or SMS/WhatsApp for OTT login credentials.

  3. If not visible, reach out to support 080-46990699—they should clarify eligibility and provide access.

                                   

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